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Third Annual Veteran's Day Promotion

Posted by Three Dog Bakery on

This Veteran's Day, Three Dog Bakery will honor returning veterans with our third annual Veteran's Day promotion.  For the entire day, 15% of product sales will be devoted to arrange for a service dog for a veteran in need through FISH (Friends in Service of Heroes).

In 2016, Friday, November 11 marks a day our nation honors its military servicemen and women. It’s also a day Three Dog Bakery pays tribute to returning U.S. veterans with a special promotion aimed at raising money for service dogs. On Veteran’s Day, 2016, Three Dog Bakery Corporate, Three Dog Bakery and man’s best friend are doing their part by providing military veterans with service dogs. Three Dog Bakery will donate a portion of its Veteran’s Day bakery sales to FISH – Friends in Service of Heroes. Three Dog Bakery Corporate will donate an amount equal to 15 percent of the total product sales it takes in on Veteran’s Day through its bakeries, retail outlets and online. In addition, Three Dog Bakery Corporate will contribute a year’s supply of its dog food and treats to the recipients of its service dog initiative to further lessen the financial burden on America’s veterans.

FISH is a non-profit organization designed to engage the food industry in serving military veterans who have sacrificed greatly to guarantee U.S. freedom. With the donations from the Three Dog Bakery Veteran’s Day promotion, FISH will purchase service dogs to distribute to veterans in need. Three Dog Bakery says the health and well-being of returning servicemen and women is a subject that is close to his heart. 

Three Dog Bakery is encouraging its suppliers and service providers to participate by donating to FISH as well. In fact, many returning military personnel and veterans face a myriad of challenges that can be aided with the use of a service dog, including Post Traumatic Stress Disorder (PTSD), depression, immobility and inactivity. According to the Bureau of Labor Statistics, in 2015, about 4.3 million veterans had a service-connected disability. 26% increase over 2014. Service members and veterans are provided with highly specialized service dogs that help them find a new level of independence in their post-combat life. Service dogs are specially-trained to help perform a multitude of tasks that increase the independence of their human partners, including retrieving items from the refrigerator, pushing handicap buttons, turning lights on and off, opening and closing doors and so much more. What was once impossible becomes possible. People paired with service dogs show significant improvements psychologically, socially – even economically.

Not surprisingly, service dogs are in high demand. Wait times for these highly trained canines vary from six months to three years. Training begins when the dogs are young. The most common breeds are Labradors, golden retrievers or a mix of the two. Some organizations charge the recipient for their assistance dog to recoup some of the cost of training the animals. These highly trained canines work on average eight to 10 years before they retire. “Service and Companion dogs have become a life-changing necessity for many returning veterans, but are cost prohibitive for most,” says FISH Founder Paul Chapa. With 50 million dog owners in the U.S., Three Dog Bakery believes the necessary financial support to provide service dogs is an affirmation of the many benefits provided by living with a dog and a tribute to its loyal customers, the many four-legged friends who press their noses up against the bakery glass or who enjoy their treats at home. Three Dog Bakery will pioneer this annual tradition just as it did the canine bakery concept 27 years ago – that’s more than 175 years in dog years! 

So, this Veteran’s Day, as we remember all of the sacrifice that is made on our behalf, keep in mind that you will be lending a hand to support such an important program for our veterans.